Product Claims
What “Natural” and “Clean” Mean on a Label
Neither word has a legal definition in the United States. Here is what that absence means for what the label is actually telling you.
Read the article →Section
Product Claims
5 articles
What “Dermatologist Recommended” Actually Discloses
The phrase implies a medical endorsement, but the survey behind it usually asks a much narrower question than most shoppers assume.
What “Hypoallergenic” and “Non-Comedogenic” Actually Guarantee
Both words sound like a formal pass/fail test. Neither one is standardized, and both leave more room for individual reaction than the…
What “Clinically Tested” Actually Means on a Label
The phrase sounds like a guarantee, but it describes a category of testing, not a result. Here is what the words do…
How Before and After Photos Get Made
Lighting, angle, and expression can change the appearance of skin more than any product applied between the two shots. Here is what…