How the articles on Fresh Faced Living are researched, what gets checked, and what happens when something turns out to be wrong.
Who writes here
I do. Every article is written by Simone Okafor under her own name. Nothing here is bought from a content mill and nothing is published under a byline belonging to a person who does not exist.
Evidence before verdict
The order matters. I find what is known first, then work out what can honestly be said. An ingredient that has been studied properly gets described in the terms the research supports, including the dull parts, such as the concentration used or the fact that a study ran for eight weeks on forty people. An ingredient with little behind it gets described as having little behind it. Neither gets talked up because it is fashionable.
Where the confidence comes from
I try to say how sure I am and why. Well replicated findings are stated plainly. Single small studies are labelled as single small studies. Manufacturer testing is named as manufacturer testing, since a company testing its own product is not the same as an independent result. Where the honest answer is that nobody knows yet, the article says nobody knows yet.
What is deliberately absent
No numeric scores or star ratings, since a number implies a precision the underlying evidence does not have. No fabricated before and after images. No prices quoted as fact, because they change and a stale price is a small lie. No product cards for products I have not looked at.
Money and independence
Some links earn a commission, which is set out in full in the affiliate disclosure. No brand sees an article before it is published, no brand pays for coverage or for a particular conclusion, and a commission never decides whether something is recommended. If those two things ever conflict, the article loses the commission.
Corrections and updates
Skincare research moves, and some of what is here will age badly. Every page shows when it was last updated. A correction of substance is noted on the page rather than made silently, because a reader who acted on the old version deserves to know it changed.
Not medical advice
This site reports on evidence. It does not practise medicine and cannot examine you. For a condition that hurts, spreads, or is not responding to sensible care, see a clinician.